Hoppers


Cricket Dog Treats

Made with cricket flour, these high-quality dog treats are good for your dog and the environment. Crickets are one of the most sustainable sources of protein, containing twice the amount of protein of beef and a hundred times less greenhouse gases.


Awards and Recognition 

2020 GDC Ray Hrynkow Scholarship Honourable Mention





Target Audience


Our target audience consists of 20-35 year old dog owners who live in the urban area but love going on adventures, whether it is out hiking or just taking a stroll around a new park.

They are environmentally conscious and are always looking for sustainable alternatives. Our target market also includes owners of dogs who have medical issues, (ie. sensitive skin, digestion problems, and allergies) and would like to boost their dog’s overall health.



Brand Essence





Logo Ideation







Logo






Packaging


The unique cylindrical tube shape stands out amongst all the typically bagged dog treats on shelves. It also fits in a car cup holder or backpack bottle pocket, providing ease of access.





Mini Treat Pouch


This mini treat pouch, made from beeswax cotton, is included in the dog treat tube.  It allows owners to carry just a few treats with them during a walk, rather than having to carry the whole tube. 




End Cap Display






Instagram


On social media, Hoppers will feature useful tips for dog owners and be a resource of information rather than constant product placement and advertisements, which can be overwhelming to the user.



Instagram Ad




© RACHEL WONG COPYRIGHT 2021. ALL RIGHTS RESERVED.